Healthy Weight Loss Diet Plan

Keeping Your Weight Loss Permanent

Losing weight is a sometimes daunting task but when successful it is a cause for great pride. Keeping the weight off is also a hard job but with some key guidelines to help it is possible to keep the weight off and enjoy yourself at the same time.

How You Eat

First, it is important that in your original plan you accomplished the loss in a healthy way with a good variety of healthy foods and exercises that fit your lifestyle and attitude. This is important because to maintain your new healthy lifestyle you will need to permanently incorporate your new eating habits and exercise regime. Variety and things that suit your pace of life is the best way to stay the course with your new healthy lifestyle.

A Healthy Attitude

You need to reinforce a positive mindset in your new habits for eating and exercising. Making sure you keep with your new routine is important and keeping an upbeat view about your new habits is vital. Luckily the nutritious food and exercise will actually help in making you physically and mentally feel better and keep an optimistic outlook.

Exercise

Exercise is a crucial step in maintaining your new lifestyle. There is a huge variety of exercises and styles of workouts. You have no excuse in not finding something to suit your schedule and temperament. It’s important to remember that while you can take off weight with just wholesome and nutritious eating habits adding a cardio and weight-lifting program greatly increases your chances of losing more weight and maintaining it over time.

Motivation and Support

Sharing your goals with some friends or your family can be a good motivator and an additional help in staying the course for a healthier you. Even better include them in your new weight loss arrangement, it’s an excellent way to keep up your enthusiasm and attitude.

Carefully Choose Your Weight Loss Plan

Remember to choose carefully in your weight loss ideas and plans as well as the people you let on to your intentions. You do not want any negative thoughts or feelings to hamper your goals. Losing weight can be fun and interesting if you approach it with a positive attitude. Learning about new foods and workout styles can be quite enjoyable. Learning to cook, meet new people and travel to new and different areas can all be part of your new improved life. Approaching weight loss with a fun and yet practical outlook can be extremely rewarding and life-changing.

Airline Approved Pet Carriers Make Traveling a Breeze

Traveling is rarely a fun endeavor. There are so many small details to tend to and if you're taking the family pet along, it can become even more stressful. Many airlines have strict regulations in place when it comes to bringing a dog or cat on board and you want to be sure you are completely clear on those before you get to the airport. Nothing is quite as frustrating as being told the furry member of your family can not fly. To avoid this type of situation always ensure you are traveling with airline approved pet carriers.

There are two different ways to transport your animal on an airplane and it really is dependent on how big they are. For all large dogs you'll have to check the animal and they will be stored in the airplane. You'll need one of the oversized airline approved pet carriers for this. Before the animal will be accepted at check-in you'll be required to supply your name and address and final destination. This information will be attached to the container holding your pet in case something goes amiss and the animal is separated from your flights.

Many people choose to bring their pets on board as a piece of carry-on luggage. This is really only acceptable if you are using a small dog carrier or a small cat carrier. These must match the dimensions specified by the airline as being appropriate for a carry-on. You'll want to be able to store it under the seat in front of you as opposed to the overhead storage bins. This helps your four-legged friend feel more relaxed because they know you are close by.

A good rule of thumb to remember when you are looking for one of these handy pet must-haves is that your animal must fit comfortably in it. You can not try and fit a large dog into a small carrier. The animal has to be able to lie down and it must have enough room for your dog or cat to turn around. All airline approved pet carriers have to accommodate your pet in these ways. If they do not, you likely will not be able to bring the pet with you, which will mean a delay in your trip.

We all know how much more convenient it is to travel with luggage that allows for ease of movement. This means you'll really want to consider airline approved pet carriers that have wheels. This is true regardless if you are buying one for a small, lightweight animal or a very large dog. Your pet will be much more comfortable being rolled in a carrier that has wheels than they would be if you were carrying them. Just imagine how much smoother it will be for them.

If you consider your pet to be part of your family you'll want to make sure that they are as safe as possible when traveling by air. Buy a carrier that meets airline regulations and allows your pet room to move and rest. This way you'll know that they'll always be snug and secure.

The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write great sales letter headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and absolutely buy from you, then this post will be one of the most important things you ever read.

Right, what's the most important part of any sales letter?

The bullets?

Testimonials?

Close?

No, no and no again. Instead, it's your sales letter headline.

Now, I know what you're thinking …

How can something as small as your headline be the single most important thing in your entire copy?

Well, look at it like this:

It does not matter how good your offer is, how enticing a story you write, how powerful your testimonials are, if no one reads your copy.

So the first "win" you have to get when writing copy, is getting your prospects to actually read it.

You do that through your headline.

With me so far?

Good. Moving on.

Now then, how do you write a great sales letter headline?

Well, here's what most people do:

They build a swipe file of all the greatest headlines through history.

Good so far.

Thing is, instead of using these headlines as inspiration for writing their own headline, they literally swipe them word-for-word.

They just add and subtract a couple of words here and there, so it applies to their own product or market. And that's that.

On the face of it, you might think it's clever.

If it's worked once, it's gonna work again, right?

Well, not so fast.

You see, there's a reason those headlines worked so well. And it comes down to this:

The copywriters who wrote them knew their markets inside-out.

Specifically, they knew two things:

1) How much the market know of their product.

(This included what the product did, the mechanisms implied, and how well it satisfied a problem or desire they had.)

2) How AWARE their market was of any problem or desire they might have been experiencing at that time.

In his book "Breakthrough Advertising", one of the great copywriters of all time, Eugene Schwartz, called this the market's "state of awareness".

And he said you have to write your headline with your market's CURRENT state of awareness in mind.

If you do not, then your sales letter headline will not hit home with your prospects …

It will flop …

And the people who otherwise would've bought from you, will not even read the rest of your copy.

Which would be a royal pain in the backside, right?

Anyway, there are 5 different states of awareness you have to be aware of. (Get it?)

These are:

Stage 1: Your prospect knows of your product and wants it, but just has not got around to buying it yet.

Stage 2: Your prospect knows of your product but does not want to buy it yet.

Stage 3: Your prospect is NOT aware of your product, but IS aware of a desire he has which your product would fulfill.

Stage 4: Your prospect is not aware of your product, though he has a NEED which has to be fulfilled.

Stage 5: Your prospect is not aware of your product AND he is not aware of any need or desire he has related to what your product does.

Look:

You MUST know which stage of awareness your prospects are in, in that moment of time.

Why?

Because you have to use a different headline "formula" for each stage.

What are these formulas? Let me tell you …

Stage 1: Your prospect knows of your product and wants it, but just has not gotten around to buying yet.

This one's easy.

All you really need to do in your headline is state the name of your product and a bargain price.

People in this stage of awareness will then buy.

For example, everyone knows what an iPhone is. And there are millions of people who want one, but have not gotten round to buying yet.

If iPhone wrote a headline which said something as simple as:

"iPhone (whatever the latest model is): Now Available At Half Price," people would flock to it.

Thing is, most products do not fall in this category. And if they do not, then this type of headline would stink worse than my balls after ten sets of squats.

On that nice thought, let's move on …

Stage 2: Your prospect knows of your product but does not want to buy it yet.

Things are now slightly more complicated …

But not much more.

Here, you just need to strengthen your headline in one of the 7 following ways:

1) Reinforce your prospect's desire for the output your product can help him achieve.

2) Sharpen the image of your product in action, in the mind of your prospect.

David Ogilvy's famous 'Rolls-Royce' ad headline is a great example of this:

"At 60mph the loudest sound in this new Rolls-Royce comes from the electric clock."

You can now imagine driving a smooth-as-fuck Rolls-Royce, right?

Amazing imagery.

3) Emphasize WHEN and WHERE your prospect can make use of and benefit from your product.

For example, I never bothered with Netflix.

Until, that is, when I went traveling around Thailand and wanted to watch some movies in my downtime.

I did not think I'd be able to get Netflix on my phone.

But guess what? I saw a headline saying there was a Netflix mobile app, and I could stream movies from anywhere in the world.

Of course I then signed up, because I was no longer limited to watching movies in my bedroom back in England – I was able to watch them anywhere in the world, at any time I wanted.

4) Emphasize new documentation or proof that backs up the quality / effectiveness of your product.

5) Mention a new mechanism in your product that makes it "perform" better than before.

6) Mention a new mechanism in your product that overcomes a previous limitation it had.

Eg If there was a brand-new ingredient in a beer that prevented hangovers, that company would be stupid not to mention it in their headline!

7) Finally, you might want to change your prospect's image of your product alike, to remove it from competition and / or to enter a new market.

Lucozade did this.

It used to be a drink people had when they were ill. Then they re-positioned it as an energy drink you can have daily.

Genius.

Right, that's "Stage 2" on the Scale of Awareness done.

Let's move onto stage 3 …

Stage 3: Your prospect is NOT aware of your product, but IS aware of a desire he has which your product would fulfill.

Remember this:

If your prospect does not know of your product yet, and does not know what it can do for him, do not mention it in your headline.

Got it?

Good.

Instead, you should start with the DESIRE your prospect has.

Your body copy must then prove that desire can be accomplished.

And finally, you need to show them that your product is the best / only way they can fulfill that desire.

Next.

Stage 4: Your prospect is not aware of your product, though he has a NEED which has to be fulfilled.

This is similar to "stage 3", so we're not gonna spend too much time on this.

Here, you want to name the need and / or its solution in your headline.

Then, you want to really rub salt into the wound so to speak, by making your prospect realize how badly he needs a solution to his need.

And as before, you then present your product as the solution.

Stage 5: Your prospect is not aware of your product AND he is not aware of any need or desire he has related to what your product does.

Right, this is where a top copywriter earns his money.

If your sales letter headline can appeal to people in this category, you should get a ton more sales, and more money in your bank.

Thing is, how do you do it?

Well, as you might've guessed, you can not mention your product.

Nor can you mention a desire – they're not aware of it yet.

Price? Definitely not. At this stage, price is irrelevant too.

So what do you do?

You start with (drumroll please) …

YOUR MARKET!

Yep, when addressing a market in this fifth stage of awareness, you need to "call out" your market first, so they can identify with your ad.

If they do not even identify with it, then they will not read on. Fact.

Then, only after they've identified with your ad through your headline, you do the following in your main body copy:

First, you need to make them aware of the problem or desire.

Then, make them realize there's a solution.

And finally, same as before, make sure they see YOUR PRODUCT as the obvious solution.

Anyways, all this may overwhelm you at first. It sure did me.

It's a lot to take in.

But if you can master this one aspect of copywriting alone, your copy's gonna convert better than 90% of your competitors.

Meaning more money for you.

Internet Marketing Sales – Web Page Design Part One

OK, so you've decided to become an internet marketer and you want to start selling a product or a service on the internet. Great Move! It can be a very rewarding career, if you know what you're doing. On the other hand if you do not know what you're doing, it can become very frustrating and disappointing. The life blood of an internet marketer is his web site. It's something that you need to learn how to do, and do right. In this and the following articles I will attempt to teach you what you need to know.

Creating a web site for the sole purpose of selling a service or a product on the internet is not the same thing as creating a general web site, there's a little more involved to it than that. A general purpose web site is great for providing information, but it does nothing to sell a product. A selling or sales web page does more than just give information. Yes you do provide information, but you are also promoting yourself, your product and your company. The whole purpose of the web site is for it to act as your virtual salesperson. If the web site is good, people may even hang around long enough to read it. If the web site is bad they'll just click on to another site.

A good web site draws the reader in, compelling him or her to continue to read further. If it does not capture their imagination or their interest within the first three seconds of their landing on your web page, then you've lost them. Three seconds is approximately all the time you have to get their attention. Within that time frame they will decide whether or not to stay on your web page and continue to read. This is just sufficient time to read your Headline.

Your headline is the first thing that someone visiting your web site will see. If it does not do its job, it's also the last thing that a person visiting your web site will see. Believe it or not, your Headline will either make or break your website. Yes it really is that important. A mediocre headline will bring little to no results. Your headline must be great to exceptional if you want results. Even if you think you've written the greatest headline there is, do not take your own word for it. Write your headline, then write your opening introduction, then ask about ten friends and family members to read it and get their opinion.

The reason behind getting others to read your work is because you are biased and they are not. You want to believe that you work is good. If you can not get them to want to read further than your headline, it's a sure bet that nobody else will want to either. If that's the case, then re-write your headline, and present it to them again. Keep in mind that your headline should be related to your opening introduction. It's okay to stretch the truth a little, that's the art of advertising, just do not exaggerate it too much that it becomes unbelievable.

Be sure to read the next article in this series as I will be covering your web site opening introduction. Your headline needs to lead the reader by the hand making them desire to read more of your website. If you succeed to capture their imagination with your headline but lose them with your introduction, they'll still move on to another website. There are many parts of a selling website and I will go over each one taking a section at a time, you might wish to consider these articles as a mini-web site course.